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What Does “Add Value” Actually Mean In Marketing?

Everyone says “Add Value” in your marketing, but what does that actually mean?

Adding value and creating quality content are great concepts, but what do they mean in practice?

It means providing education, entertainment and/or inspiration. Best case scenario, you’re doing all three.

Educate your audience with practical information and unique insights.

Give them answers to their questions. Give them guidance towards resolving a problem or achieving a goal that they have. Give them information that they haven’t seen before that will help them on their journey.

Show your passion and authenticity and you’ll be able to create a connection with your perfect customers. This will entertain them enough to keep them engaged.

Don’t be dry and boring or you won’t have anyone listening to you trying to get your message across. People will pay attention to you if you can be entertaining.

About the author Todd

Todd is the Founder and lead Evangelist of Growth Suite.