If you want to reach and impact more people, pay attention:
When we say “podcast” or “show” it doesn’t necessarily mean you need an audio show published on Apple and Spotify…
It means you need some form of video/audio published online for your audience to find, and for you to use to engage your existing audience.
Either way, you need to be publishing quality content regularly if you want to grow and engage your audience so you can build an Authority Brand.