3 Fatal Mistakes In Your Messaging And The Simple Fixes To Avoid Them
You know the feeling when you’re telling a joke and instead of a laugh all you get is, “I guess you had to be there?” Or when you ask someone a general question and they dive into some crazy details
Continue reading3 Reasons You Need A Website, Especially If You Are Focused On Building Your Social Media Channels
When People Want More And Search For You, You Need To Be There When you’re building your audience on social media and offline, those people are likely going to google your name or at least want to see
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Stop Telling Inside Jokes To Outsiders
This is a common mistake that most people in sales and marketing completely overlook. Make sure you’re not one of them…
Continue readingAnswer These 6 Simple Questions For Successful Marketing
Looking for the Easy Button to make your marketing actually bring in new customers? It’s right in front of you and you are probably looking right past it. These 6 simple questions will put you on
Continue readingYour Next Website Will Be A Lot Simpler, And Way More Successful
One of the hardest things about building a business is keeping things simple. For whatever reasons you may have, I know it happens to me CONSTANTLY. It feels like it’s uncontrollably in our nature to
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My Recommended Business Podcasts For Entrepreneurs And Marketers
Here are the business podcasts I recommend to entrepreneurs and marketers based on the 50+ current subscriptions and who knows how many one-off listens I’ve had over the last 10 years.
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How To Validate Your New Business Idea
When you have an idea, you need to start getting it out there and validated. Create an offer around it and set up a simple sign-up page on your website (or make a one-page website to accomplish this if
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Beyond The Buyer Persona: How To Create Marketing That Resonates
Most marketers by now understand that they need to have a customer avatar or buyer persona in order to know their customer, their needs, problems, goals, etc. But you must go beyond that basic understanding
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The Right Way To Niche And How To Match Your Messaging on Communities That Convert Podcast
Thank you to Madalyn and Kami from Communities That Convert for having me on their great podcast! In this episode we talk about Why I started The Growth Suite How to properly niche your business without
Continue readingHow To Break Out Of The “Spray & Pray” Marketing Approach
Are you just “putting stuff out there” and hoping people find you and become a customer? This spray and pray approach has been failing companies forever, and it’s because you are essentially
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