I recently had a power session with a client to clarify a new service they wanted to offer (similar to what I emailed you yesterday)
We tightened the positioning.
We sharpened the message.
Then we sent 2 emails to their small but mighty email list.
The below numbers will be relevant to you based on the price of your services obviously – so how much new revenue do you want next month and how many clients do you need to hit that?
In this case, these 2 emails brought in $240,000 in annual recurring revenue.
4 new clients for a ~$5,000 per month service.
That’s $20,000 / month in new revenue from two simple emails.
Here’s the simple breakdown of what we did so you can do it, too:
Step 1: Clarify your offer.
Most Founders already have something valuable to sell, especially if you provide services.
The problem isn’t the service.
The problem is the Offer isn’t clear enough for someone to understand the value and say yes quickly.
So first, we define:
Who it’s perfect for.
What high priority problem it solves.
Why it matters now.
Clarity = confidence.
Confidence = sales.
Step 2: Write your messages.
Email #1 introduce the Offer and ask for interest
Email #2 follow up with a helpful message relevant to solving the problem with a reminder about your Offer
No drawn out marketing process.
No complicated or expensive campaign.
Just a clear message to the right people.
Step 3: Manage your responses
Simply reply and talk to all the people who were interested and qualified to get them enrolled.
To be honest, we could have been more prepared for the overwhelming response in this case.
Managing all the interest became the hardest part – but that’s a good problem to have, right? And now we’ve made the improvements so the next one is even better.
That’s it.
1 Offer
2 Emails
4 Clients for the new $5k/month service
$20k per month in new recurring revenue.
Most Founders don’t need more tactics or a new service.
They need a clear Offer for their existing service, a compelling message, and the ability to share it with the right people.
If you want help clarifying your next offer and the messaging to sell it, I’m taking 3 clients this month to run this play. It takes about 90 minutes of your time, I’ll handle the rest.
Email me [email protected] and let’s chat.