Important Marketing Trend Business Owners Need to Know About
I’m seeing a trend that small business founders need to pay attention to.
Mid-sized and larger companies are starting to hire marketing leaders to build real marketing functions inside their businesses.
The Biggest Signal I’m Seeing
This is the biggest signal to me:
They are not hiring replacements for an existing role.
They are hiring someone new to create real marketing that the company did not have before.
That tells us something important.
These companies were not previously taking marketing seriously enough.
Now they are no longer treating it like a side task.
They are hiring leaders to build the strategy, systems, rhythm, tools, and structure that make marketing actually drive growth.
What This Means for Small Businesses
This means small businesses have a decision to make.
Because if larger companies in your market are investing in stronger marketing, clearer messaging, better visibility, and more consistent trust-building…
Then they are going to earn more attention.
They are going to stay top of mind more often.
They are going to look more credible.
They are going to show up earlier in the buyer’s decision process.
And they are going to take opportunities that could have gone to you.
Not because their work is better.
Not because they care more.
Not because they are the right fit.
Simply because their marketing made them easier to find, easier to trust, and easier to choose.
That is the risk small businesses cannot ignore.
The Good News
You do not need to go hire a $300k CMO to build your marketing from scratch.
Most small businesses do not need that.
And honestly, most are not ready for that.
What you need is an intentional and strategic system that is quick to get going, easy to run, and still moves the needle for your business.
That is why I created Leadership Marketing.
What Leadership Marketing Gives You
Leadership Marketing is a system we can install quickly and easily so your business finally has the structure of a real marketing function without the cost or complexity of hiring a full-time marketing leader, team, or agency.
You can run it yourself.
Or you can get support running it.
Either way, it gives you the foundation you need to stop winging your marketing and start using it as a real growth driver.
This Is About Protecting Your Business
This is not just about keeping up with bigger companies.
It is about protecting your business from becoming invisible.
It is about making sure the right people keep finding you, following you, trusting you, and wanting to hire you.
And it is about building growth that feels more consistent, more confident, and more sustainable.
The businesses that take marketing seriously now are going to create a real advantage.
The ones that keep treating it like a side task are going to see things slow down even more.
Ready to Build Your Leadership Marketing System?
If you want to make sure your business is protected and actually growing for the rest of 2026 and through 2027, book a free consultation and let’s get you in The Growth Suite to make it happen – https://thegrowthsuite.com/book-a-call