A few months ago one of my Founders mentioned in passing that she spoke with a “veteran brand strategist” recommended by another advisor and was told that her company needed a complete rebrand if she wanted to be successful.
I immediately pumped the brakes on this process before she blew $50k and at least 6 months (more likely $100k and 18 months tbh) on a ‘rebrand’ that would not have any immediate and direct impact on her growth. Sure, over the next decade, could that have some uplift in tertiary impact? Of course.
But if you’re a Founder and want to work on scaling now, you don’t need to spend that kind of time and money anymore…
Which is a problem with “veteran” marketers who are stuck in the 1990’s way of doing business.
We came up with a faster, free way to immediately establish her company with a new positioning and start creating opportunities with key enterprise accounts in weeks instead of years:
1- We looked at her strengths, the market’s needs, and the competition to identify the gap and opportunity
2- We updated the words in her LinkedIn bio and home page of her website. (Aka messaging and positioning strategy – but in minutes, not months)
3- We came up with a social media strategy to connect and engage with her ideal clients
What happened next?
She successfully launched the industries first ever Summit, featuring speakers and guests from world-leading companies.
She has a monthly meetup of the great minds in and around her ideal clients.
Those global companies are now coming to her and asking for meetings to learn how she can help them.
That’s the new world of brand building and marketing, and you can do it way faster and cheaper than someone who had their heyday in the 90s (is it heyday? I never wrote that out before)