Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX!
Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture.
Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market.
This approach means more impact and less wasted efforts on marketing that doesn’t work.
But it also requires a shift in mindset and behavior.
Hear Andrea’s advice for how your business can make the transition for success in today’s digital world.