Are you just “putting stuff out there” for your marketing and hoping that people will find you and become a customer?
This spray and pray approach to marketing has been failing companies forever, and it's because you are essentially leaving it up to luck for strangers to become customers.
If you want to influence people in your target market to become your customer, you must dictate what that process looks like and the steps they should be taking.
Create content for your website, social media channels, and email messages that help guide someone from their before state to their transformational after state of being a customer.
What does someone need to know, believe, and do when they first discover they have a problem? How do they determine the right solution and product for themselves? Then how can they choose the right company to buy that product from?
When you reverse engineer your customers' journey, you can begin to anticipate their needs and dictate that journey so they come to Know, Like, and Trust you, and when it's time for them to buy, it's with you. The brand they have come to have the best relationship with and know will be the best value for them.
Want to learn how to dictate your customer's journey and create the perfect strategy for turning strangers into customers?
That's what we are teaching inside The Growth Suite, learn more about the program here – https://thegrowthsuite.com/
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