The old way of marketing is dead, and Modern Marketing is your path to success.
No more fear based, self-aggrandizing, overhype …
These 5 modern principles will change the way you approach marketing for the better (and feel good about it).
As a business owner, it’s essential to stay ahead of the competition and continuously grow and improve your brand. This video offers valuable insights and practical tips on how to do just that through modern marketing techniques.
By implementing the 5 key principles outlined in this video, you can
- Better connect with your customers and build authentic relationships
- Educate them and position yourself as THE go to expert in your industry
- Successfully guide more people through their Customer Journey
Whether you’re a seasoned business owner or just starting out, this video is a valuable resource that can help you solidify the longterm success of your business.
Main Takeaways On Modern Marketing
- Customer centricity is the most important principle of modern marketing, and it involves putting the customer’s needs and perspective at the center of everything a business does
- Providing Value-First to customers is crucial for building a successful brand
- Education-based marketing helps businesses build trust and credibility with your customers.
- Having a humanized brand allows you to better connect with your audience on a personal level and create an authentic relationship with your market
- Clear, direct response calls to action help move people through the Customer Journey
- To be successful with modern marketing, businesses must flip their language and approach to be customer-centric rather than self-centered
- It’s important to join the conversation that’s already happening in the customer’s head to create deeper connections and resonance with them
- Modern marketing requires a holistic approach that encompasses all aspects of a business, including products, programs, and communication
5 Key Principles for Building an Unbeatable Brand With Modern Marketing
In today’s competitive business landscape, it’s more important than ever for companies to stand out and differentiate themselves from their competitors. But how can businesses achieve this and solidify their longterm success? According to Todd G of The Growth Suite, the answer lies in modern marketing techniques that focus on five key principles.
Modern Marketing Principle #1: Customer Centricity
The Most Important Principle of Modern Marketing
One of the most crucial principles of modern marketing is customer centricity, which involves putting the customer’s needs and perspective at the center of everything a business does. This means flipping the way businesses think and talk about their products, programs, and marketing communications, and shifting the focus from being self-centered to being customer-centric.
But what does this look like in practice? For starters, businesses should create content that speaks to their customers’ needs and addresses the scenarios they find themselves in. This means using language that’s focused on “you” and “us,” rather than just “me” and “the company.” It also involves joining the conversation that’s already happening in the customer’s head, rather than trying to grab their attention out of the blue.
By adopting a customer-centric approach, businesses can create deeper connections with their audience, build trust, and ultimately increase the likelihood that customers will choose to do business with them.
Modern Marketing Principle #2: Value-First
You Can’t Withdraw From An Empty Relationship
In addition to being customer-centric, businesses must also prioritize providing value to their customers. This means offering products or services that solve a problem or meet a need, rather than just trying to sell the customer on the features of the product.
Think of it like this: you can’t withdraw from an empty relationship the same way you can’t withdraw from an empty bank account. In other words, if you’re not investing in the relationship with your customers by providing value, you can’t expect to reap the benefits in return.
But how can businesses provide value to their customers? One way is by offering free resources or information that helps them solve a problem or learn something new. This could be in the form of blog articles, webinars, or other educational content. By positioning themselves as a trusted resource, businesses can build credibility and foster stronger relationships with their customers.
Modern Marketing Principle #3: Education-Based Marketing
Building Trust and Credibility with Customers
Along with providing value to customers, education-based marketing can also be a powerful tool for building trust and credibility. This involves using educational content, such as blog articles or webinars, to demonstrate the business’s expertise and knowledge in their field.
By educating customers about their products or services, businesses can not only increase awareness and understanding, but also position themselves as thought leaders in their industry. This can lead to increased trust and credibility, which can ultimately drive more sales and conversions.
Modern Marketing Principle #4: Humanizing Your Brand
Connecting with Customers on a Personal Level
In today’s digital age, it’s easy for businesses to feel impersonal and distant from their customers. But by humanizing the brand, companies can better connect with their audience on a personal level and create deeper relationships.
One way to humanize the brand is by using conversational language and speaking to customers as if they were having a conversation with a friend. This can help make the business feel more approachable and relatable, which can increase trust and loyalty.
Another way to humanize the brand is by sharing personal stories and experiences through social media or blog content. This can help customers feel like they have a deeper understanding of the business and its values, which can also foster stronger connections.
Modern Marketing Principle #5: Clear, Direct Response Calls to Action
Guiding Your Audience Through The Customer Journey
Finally, modern marketing communications should always include clear, direct response calls to action. This means providing specific, actionable steps for customers to take, whether it’s signing up for a newsletter, downloading a resource, or making a purchase.
By having clear calls to action, businesses can guide customers towards the next steps in their journey, which can lead to increased conversions and sales. It’s important to make these calls to action prominent and easy to find, as well as tailor them to the specific needs and preferences of the audience.
By focusing on customer centricity, providing value to customers, using education-based marketing, humanizing the brand, and having clear calls to action, you can get ahead of your competition and build an Unbeatable Brand that solidifies your longterm success.
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