just saw this stat and thought it was super important for you to know:
- 41% of buyers report having a single vendor in mind when they begin the purchase process,
- and a staggering 92% had a shortlist
(From Forrester’s Buyers’ Journey Survey)
This means that you’re already blocked from 9 out of 10 opportunities to sell your ideal clients. If you’re selling instead of preference building, you’re not just playing a losing game, you already lost…
Unless you have established yourself as the preference for them ahead of time.
What do you have to do to win clients now?
It is no longer optional for you to build your authority and relationships at scale with your ideal clients.
But that’s virtually impossible to do manually without overwhelm and burning out.
That’s why you need Digital Leverage.
It’s how you replace all the time on your calendar drained by networking, coffee meetings, grasping for referrals, trying to follow up with all the random contacts and potential deals that probably won’t even happen….
I wrote up some examples here for you here to take your 1:1 efforts and multiply them into digital leverage so you can become the preferred vendor when people are going to need you
Skim halfway through this article to see some examples – https://thegrowthsuite.com/the-power-of-digital-leverage-how-to-multiply-your-contents-impact/
Here’s to using leverage over burnout 🍻,
– Todd G
PS: Want help implementing a system to lighten your load and get more clients with less effort?
Book a call here and we’ll look at your business and plan out your leverage – https://thegrowthsuite.com/book-a-call/