In today’s world, trust marketing is the key to standing out from the noise in any industry and proving to your ideal clients that you are the leader in your space.

It’s how you position yourself as an authority with your ideal clients so that they Know, Like, and Trust you faster (of course, this is only if you are actually trustworthy and just need to prove that to people who don’t know you well enough yet).

This secret psychological trick will actually make your trust marketing work faster and speed up your client attraction.

So what is this trust marketing trick?

The 3 Places Rule Of Trust Marketing

Watch: Trust Marketing Strategy For Speeding Up Quality Relationships With Ideal Clients

Let’s look at relationship building from the dating world as an analogy:

If you want to speed up your relationship, you go on a date where you take them to three different places. 

So maybe you meet for a drink at a place, and then you go to a different restaurant for dinner, and then you go somewhere else for dessert.

And by being in multiple places, it actually creates this different psychological effect where you have a deeper relationship with that person because you’ve been in multiple places. 

Translating that into the digital world and trust marketing – if someone is following you on Instagram and then they opt in for your emails.

Now they’re seeing you on Instagram, and now you’re in their inbox. And then from the inbox, your emails can link over to your blog posts and now they’re seeing your blog posts or you’re linking over to your YouTube channel or different social channels.

That’s proven psychological way to deepen relationships with people.

Google did a massive study on this and came up with the 7-11-4 rule which is similar (I like how Daniel Priestly covers this in his book Oversubscribed):

They determined someone needs to spend 7 hours consuming content from your brand, over 11 different touch points, in 4 different locations in order to make a purchase.

That’s also why it’s so important to have a strategic brand ecosystem that will help you get and keep the Attention of your ideal clients, deepen the Relationship with them so they Know/Like/Trust you, and ultimately create sales Opportunities.

This is how you add up content on Social Media vs Blog vs Newsletter to really create a force multiplier of impact.

And when you take an Education Based Marketing approach, then your content will naturally do the job of positioning you as an Authority in their minds and help them make informed decisions along their customer journey to ultimately wanting to work with you.

Free Resource To Help Your Trust Marketing

This guide will show you how to build authentic relationships as your strategic advantage for attracting great clients and growing your business.
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