Did you know that when people think of you as an Authority, they’re more likely to become your client It’s called Authority Bias.
What Is Authority Bias In Marketing?
Authority Bias is the tendency that humans have to be more influenced by the opinion of someone they perceive as an Authority, and are actually “more likely to obey” someone who they believe to have credible views (from Wikipedia).
So when you’re an Expert in your field – like you are – you’ve already done the hard work of earning your Authority.
Build Your Authority By Demonstrating Your Expertise
Now you just need to make sure your ideal clients know you have that expertise and why it’s relevant to helping them.
You can tap into this social cognitive bias to attract more clients by demonstrating your expertise through your content. Whether that’s social media posts, blog posts, youtube videos, podcast episodes…
Better yet, create a Brand Ecosystem with that content.
Get your expertise in front of your ideal clients so that they realize that YOU’RE the credible, expert Authority that they should be following.
Make sense?
That’s why it’s such a powerful skill for you to have to be able to easily and effortlessly share your expertise online. Which is why I created the Helpful, Humanized Method.
No fancy editing, confusing software, or expensive vendors.
Simply your ability to take the type of conversations you already have with prospects and clients and term them into “Digital Leverage” – online content that will reach more of the right people.