This sounds silly, I know, but here’s what running out of toilet paper reminded me about marketing –
We had people over the house and a female friend told me we were out of toilet paper in one of the bathrooms.
A male friend who was there then said ‘there’s a whole bunch in there’ because there was a TP roll stack in the corner behind the toilet.
Here’s the thing- boys and girls face different directions when they go to the bathroom.
What’s that got to do with your marketing?
If you aren’t putting your content in your ideal clients’ line of sight, they won’t see you and won’t know you exist, therefore can’t hire you.
Make sure you are getting in the line of sight of your ideal clients on a regular basis, so when they need you they know how to get to you.