Unleashing Your Digital Marketing Power [Guest Podcast]

Unleashing Your Digital Marketing Power with Todd Giannattasio from Tresnic Media

In today’s fast-paced digital world, content marketing is more important than ever. But what if your small business could harness that power effectively? That’s exactly what this episode of the Small Business Breakthrough Series addresses. Host Jason interviews Todd Giannattasio, a marketing consultant and the founder of Tresnic Media, who specializes in content marketing for small businesses. Todd shares actionable tips and strategies for leveraging digital assets, overcoming mental barriers, and building a humanized, impactful online presence.

Introduction to the Small Business Breakthrough Series

Jason kicks off this episode with a focus on helping small business owners overcome barriers to growth. The Small Business Breakthrough Series is designed to introduce business owners to expert guests across various industries. In this episode, the spotlight is on content marketing, where Jason speaks with Todd Giannattasio about effective marketing strategies for small businesses.

Who is Todd Giannattasio?

A Marketing Consultant with a Passion for Content

Todd Giannattasio is the founder of Tresnic Media, a content marketing agency that specializes in helping small business owners turn their expertise and passion into digital assets. Through blogs, social media, videos, and podcasts, Todd and his team empower businesses to create impactful content that drives growth.

What Makes Tresnic Media Different?

While many content marketing agencies focus on flashy graphics and fancy video edits, Tresnic Media emphasizes simplicity and authenticity. Todd believes that helpful, humanized content is far more valuable than polished marketing gimmicks. He helps clients focus on their core expertise, and transform it into approachable, engaging content.

Why Content Marketing is a Game Changer for Small Businesses

Turning Passion into Digital Assets

One of the key points Todd highlights is the transformative power of content marketing for small businesses. By leveraging their knowledge and passion, business owners can create blogs, social media posts, videos, and even podcasts that connect with their target audience. Todd outlines a straightforward approach to overcome the common mental blocks many face when starting out.

He encourages businesses to:

• Identify their core expertise and strengths
• Focus on platforms they are most comfortable with (e.g., blogs, video, social media)
• Repurpose content across multiple formats to reach a wider audience

Breaking Down Mental Barriers

A common challenge business owners face is not knowing where to start with content marketing. Todd helps clients by breaking down the process into manageable steps. Instead of focusing on “marketing” as a separate task, he encourages business owners to simply share the passion and knowledge they already have in a more organized, public format. This simple mindset shift can unlock a wealth of new opportunities.

Todd’s Journey: From Flip Camera to Marketing Expert

How It All Started

Todd’s content marketing journey began with a Flip Camera and a fun cooking project. Along with his friends, Todd created simple cooking videos, which unexpectedly gained thousands of views and top Google rankings for recipe searches. This experience revealed to Todd the incredible potential of creating helpful, humanized content.

The Evolution of Content Marketing

Todd’s early experiences with content creation helped shape the foundation of his agency’s philosophy. Over the years, content marketing has evolved, and today, businesses have more tools than ever to create impactful content. However, Todd insists that the core principle remains the same: creating valuable, relatable content that resonates with the target audience.

Challenges and Evolution in Content Marketing

Overcoming Mental Blocks

One of the biggest challenges Todd sees is the mental block many business owners have when it comes to content creation. They often feel overwhelmed by the idea of creating content or think it’s too time-consuming. However, Todd explains that much of the content business owners already create—such as emails, Zoom calls, and customer interactions—can easily be repurposed into digital assets.

The Role of AI in Content Marketing

Another significant change in the content marketing landscape is the rise of AI. Todd acknowledges the usefulness of AI in streamlining content creation, but he stresses the importance of maintaining a human touch. AI should be used to amplify the efforts of the content creator, not replace them. Helpful and authentic content will always win over AI-generated fluff.

Quickfire Questions with Todd

In a fun and engaging segment, Jason asks Todd a series of rapid-fire questions to get to know him better. From his love for coffee to his favorite quote—”Failure cannot cope with persistence”—Todd shares his personal preferences and insights. This lighthearted segment provides a glimpse into Todd’s personality, making the episode even more relatable.

Conclusion and How to Connect with Todd

Access Free Resources for Your Small Business

At the end of the episode, Todd shares how small business owners can access a wealth of free resources through his website, The Growth Suite. He invites viewers to explore tools and tips to help them overcome marketing hurdles and improve their digital presence.

Why You Should Work with Tresnic Media

Todd and his team at Tresnic Media specialize in making content marketing approachable for small business owners. Whether you’re just starting out or looking to refine your strategy, Tresnic Media can help you build an authentic, powerful digital presence that connects with your audience.