You’re probably already creating more content than you realize, it’s time to turn it into Digital Leverage…
You just aren’t using it to its full potential.
This is where Digital Leverage comes in.
It allows you to take what you’re already doing and turn it into a tool that reaches far more people.
If you’re serious about growing your business, Digital Leverage is something you need to start using today.
What is Digital Leverage?
Digital Leverage is taking something you’ve already created and using it to reach more people by turning it into a “Content Asset” like a blog post, social media post, email, etc. (more on this later)
Many business owners operate in a 1:1 model, such as replying to individual emails or addressing one customer’s concern.
While this method works, it limits you to a single interaction.
With Digital Leverage, that same effort can be amplified.
Instead of serving just one person, you can use the same piece of content to reach many.
Why Digital Leverage Makes Sense
- Repurposing the content you’re already creating.
- Reaching a larger audience with minimal extra effort.
- Stretching the value of your work beyond the initial one-on-one interaction.
Three Ways Digital Leverage Helps You Reach More People
- Share the content on multiple platforms to maximize its reach.
- Use different formats (blog, email, social media) to engage different types of readers.
- Build long-term assets, like blog posts, that continue working for you over time.
Example of 1:1 Effort: Client Email
Imagine a client emails you a question, and you reply with great insights that anyone in your target market would find helpful.
The problem is that email exchange serves one person, one time.
This is the typical 1:1 communication that happens every day.
But what if you could take that same email, tweak it a little, and turn it into something bigger?
That’s where Digital Leverage comes in.
With a few adjustments for privacy or personalization, that email could become a blog post, a social media update, or an email to your entire list.
Suddenly, one email response serves hundreds, maybe even thousands.
How to Turn 1:1 Efforts into 1
- Save the email as a draft for future use on your blog.
- Share the email with your email list to reach more people.
- Post the content on social media to engage a wider audience.
Transforming 1:1 into 1with Digital Leverage
Digital Leverage lets you take a simple one-on-one interaction and multiply its impact.
Let’s say you receive an email from a client and spend 5 minutes replying.
Instead of stopping there, use that same email in other places.
You can:
- Post it on your blog after making adjustments for privacy.
- Share it with your full email list of subscribers, reaching far more people than the original email.
- Use it as content for your social media channels, maximizing its visibility.
This approach ensures that one small effort turns into something bigger, without the need to create entirely new content.
Three Steps to Multiply Your Effort
- Post the response on your blog to build a lasting, searchable resource.
- Share the content with your email list to engage more people.
- Post it on social media to maximize your reach with the same effort.
The Power of SEO: Your Blog as a Long-Term Asset
Your blog is more than just a platform for sharing ideas.
It’s a long-term asset that can generate organic traffic.
When you leverage content through your blog, it can show up on Google, leading to hundreds or thousands of views over time.
That’s the beauty of Digital Leverage—it allows you to turn one-time content into a traffic-generating tool.
Instead of answering a question once, your answer can work for you over and over again.
Blog content is searchable, and as people find your answers, your reach grows.
Why Your Blog is a Valuable Tool
- Blog posts are searchable on Google, meaning you can generate traffic long after publishing.
- Each blog post has the potential to reach new audiences over time.
- By repurposing content, you’re building a lasting asset for your business.
Immediate Impact with Email and Social Media
Sharing your content through email and social media gives you instant access to a bigger audience.
If you’re already sending emails or posting on social media, you’re halfway there.
Digital Leverage just takes this further by helping you maximize your existing efforts.
A single piece of content can be repurposed to fit multiple platforms, each bringing in different types of engagement.
This approach increases your chances of being seen by the right people at the right time.
Expanding Your Reach Right Away
- Post to social media for immediate visibility among your followers.
- Share the content with your email list to reach a large portion of your network.
- Reuse the content across platforms to maximize its exposure.
You’re Already Doing Content Marketing—You Just Aren’t Leveraging It Yet
Most business owners are already creating content every day.
Whether you’re answering questions via email, having conversations with clients, or drafting documents, you’re creating valuable information.
The problem is that many business owners stop there.
They don’t take the time to leverage what they’ve already created.
Digital Leverage is about realizing that you’ve already got content—you just need to reuse it more effectively.
By turning one-time communications into repeatable content, you unlock the full value of your work.
How to Start Leveraging What You Already Have
- Save your email responses and use them as blog posts.
- Share your client interactions on social media (with privacy adjustments).
- Turn casual conversations into broader marketing opportunities.
The 90-Second Rule: How Easy Digital Leverage Can Be
Using Digital Leverage doesn’t take a lot of extra time.
In fact, it can be as simple as copying and pasting something you’ve already written.
For example, I spent a few minutes writing this post, and now I’m going to send it to my email list.
That’s an additional couple of thousand people who will see it, with no extra effort on my part.
In under two minutes, you can turn a simple piece of content into a resource that works for you in multiple ways.
Multiply Your Content in Under Two Minutes
- Copy and paste your existing content into an email and send it to your list.
- Post your content on your blog, making sure it’s optimized for SEO.
- Share the same piece on social media to get more immediate visibility.
Think “Digital Leverage,” Not Content Creation
Digital Leverage is the key to scaling your marketing efforts.
It’s not about constantly creating new content; it’s about making the most of what you’ve already got.
With just a few small adjustments, you can reach hundreds, even thousands, of people instead of just one.
Stop thinking of content as something that’s hard to create.
Start thinking of it as something you can leverage.
Watch this free 3-minute video training on how to easily leverage your content here: https://thegrowthsuite.com/easiestcontenthackvideo.