1- Start With Your Goals
Before deciding on frequency, get clear on your goals for each platform.
Ask yourself:
- Are you trying to grow your audience?
- Engage your current followers?
- Generate leads or opportunities?
Your goals will shape your posting strategy.
If you need a presence for the people who find you in other places to just check that you’re legit, you don’t need to post as frequently as if you are using it to get strangers to find out about you.
2- Use the 80/20 Rule
80% of your posts should provide value:
- Share tips and insights.
- Answer common questions.
- Post engaging stories.
The remaining 20% can promote your business.
Why? If all you do is promote, people won’t follow or engage. Give value first, then earn their trust.
3- Use Content to Position Yourself As The Leading Authority On Your Subject
Don’t just promote—become a resource.
Example:
- Post practical tips, insights, and your unique POV
- Share success stories or case studies that your audience will find inspirational
- Mix in promo of your free and paid products/services
People will follow you because you help solve their problems.
Learn more about how to use The Leadership Ladder to become an online authority >>
4- Adjust for Your Capacity
Your time and resources matter. If you’re just starting, aim for 2–3 posts per week. Build consistency before increasing frequency.
Pro Tip: Use tools like Fireflies and ChatGPT to streamline content creation. A 30-minute conversation can turn into a month of posts.
5- Evaluate and Iterate
Monitor performance:
- Are your followers growing?
- Are people engaging with your content?
Adjust as needed to maximize your impact.
6- Play the Long Game
Success on social media isn’t about quick wins. Build relationships, deliver value, and stay consistent. Stick to a plan (and adjust based on performance) and your audience will grow, and your content will create opportunities