E24: How To Do Email Marketing For Your Podcast
The video provides a detailed guide on implementing email marketing strategies for podcasters, addressing challenges and offering practical tips for building and engaging an audience.
Table of Contents:
Introduction to Email Marketing for Podcasters
- Timestamp: 0:00
- Keywords: Email Marketing, Podcasts, Introduction
- Description: This section introduces the concept of email marketing for podcasts, explaining its importance and the common challenges faced by podcast hosts who are new to the practice.
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Setting Up Email Marketing
- Timestamp: 2:11
- Keywords: Tools, Active Campaign, Setup
- Description: The hosts discuss the initial steps for setting up email marketing, including choosing the right tools and understanding key concepts like lists, tags, and automations.
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Creating Content and Sending Emails
- Timestamp: 4:06
- Keywords: Content, Email Types, Engagement
- Description: This chapter covers different types of email content, including promotional emails and newsletters, and discusses how to maintain engagement through diverse and valuable content.
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Building Relationships with Subscribers
- Timestamp: 8:02
- Keywords: Relationships, Subscribers, Personalization
- Description: Focuses on strategies for building and maintaining strong relationships with subscribers, such as personalizing emails and encouraging responses to foster engagement.
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Automation and Segmentation
- Timestamp: 20:33
- Keywords: Automation, Segmentation, Lead Magnets
- Description: Explains how to use automation and segmentation to tailor communications and ensure subscribers receive relevant content based on their interests and engagement history.
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Advanced Strategies and Best Practices
- Timestamp: 25:58
- Keywords: Advanced Strategies, Best Practices, Email Marketing
- Description: This final chapter delves into more advanced email marketing strategies and best practices, offering tips for improving open rates, click-through rates, and overall engagement.
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Want to publish your podcast’s newsletter to your blog but not sure the right way to do it? Check out our post on Blog vs. Newsletter