90 Day Brand Building Playbook For Social Media
This video walks you through the process of building a powerful social media brand in 90 days. It emphasizes leveraging personal expertise to create humanized, helpful content that resonates with an audience. By establishing strong associations with topics related to your business, you can build long-term relationships with clients. The workshop focuses on setting clear goals, creating consistent content, and driving brand growth through digital leverage. Finally, the speaker encourages developing a strategy using a flywheel system for continuous content creation and customer attraction.
Video Overview:
1. Introduction and Workshop Setup
- Timestamp: 00:00
- Keywords: interactive, business growth, workshop
- Description: The speaker introduces an interactive workshop focused on building your brand over 90 days using social media. Participants are encouraged to take notes and actively engage.
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2. Defining Your Brand’s Identity
- Timestamp: 00:28
- Keywords: brand identity, expertise, audience perception
- Description: This chapter emphasizes the importance of defining what you want your brand to be known for and writing a vision statement for the next year.
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3. From Local Freelancer to Global Brand
- Timestamp: 02:11
- Keywords: personal story, freelancer, brand growth
- Description: The speaker shares a personal story of how a local freelancing business evolved into a global brand through strategic online content creation.
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4. Leveraging Content for Online Success
- Timestamp: 04:23
- Keywords: content creation, online visibility, social media
- Description: This chapter discusses how consistent content creation can boost online visibility and client acquisition, even in times of crisis.
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5. The Power of Humanized Content
- Timestamp: 06:55
- Keywords: humanized content, digital leverage, authenticity
- Description: The speaker explains the concept of helpful, humanized content and how it can be scaled digitally to attract a wider audience.
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6. Client Attraction in a Non-Linear World
- Timestamp: 10:19
- Keywords: client attraction, relationship building, sales process
- Description: This chapter discusses the client journey and how it often involves multiple touchpoints and interactions before a purchase is made.
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7. The 90-Day Recipe for Brand Success
- Timestamp: 14:39
- Keywords: 90-day strategy, content planning, brand awareness
- Description: The speaker introduces a 90-day strategy for brand building, focusing on associating your brand with key topics through consistent, helpful content.
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8. Building Relationships through Social Media
- Timestamp: 18:21
- Keywords: social media, relationship building, client trust
- Description: The speaker highlights the importance of using social media platforms to engage with your audience and build trust over time.
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9. Consistency and Topical Authority
- Timestamp: 30:20
- Keywords: topical authority, consistent content, SEO
- Description: This chapter explains how consistently sharing content related to your niche builds topical authority, which increases visibility on social media and search engines.
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10. Creating and Automating Your Content Strategy
- Timestamp: 41:11
- Keywords: content automation, email lists, lead magnets
- Description: The speaker covers how to automate parts of your content strategy, including building email lists and creating lead magnets.
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