If you’re posting just to “be everywhere” but it’s not actually creating any sales opportunities, here are a few tips:
The right content strategy isn’t just about showing up and checking off the box – it’s about turning your invisible prospects into visible prospects, and getting people to raise their hand to take action. Here are a few things to try:
Reverse Engineer Your Content
Start with what you’re selling and work backward. What beliefs, perspectives, or objections do your prospects have that keep them from buying? Your content should answer these.
Atomize Your Sales Process
Think of content as “prospecting in posts” Break down your sales messaging into micro-conversations – emails, social posts, DMs – that mirror a real sales conversation.
Use Content As Follow-Up
If someone is in your network or on your list but hasn’t raised their hand, use content as a touchpoint. Share a post, ask for their thoughts, and open the door for a real conversation.
Stop hoping content leads to sales – start using it to create sales opportunities.