“Customer Avatars” or “Buyer Personas” are important, but they’re only as good as how you choose them. If you make up your targets arbitrarily or randomly because they sound good, you’re off the track to success before you even start. That’s why we do the pre-work to find the BEST audience you should be targeting before you create any avatars or personas. This ensures that the rest of your marketing from messaging to offer to promotion are all set up for you to win!

When you dial in with the Best Buyer Builder, you’ll have a clear picture of exactly who the best target audience is for your business right now and why. This means when you craft your offer, come up with your messaging, and promote your business - you are putting your brand on the proper path to client attraction and not just throwing spaghetti at the wall hoping something sticks.

We are trained as kids to not take things from strangers, so why do we try to sell things to strangers when we get into business as adults? It makes more sense to create a relationship first, doesn’t it?

No one buys anything of significance from a stranger (or business/brand they've never heard of). So if your goal is to get more customers, then your job is actually not to promote your product or service. Sounds like a contradiction at first, doesn’t it? But your job is actually to build an audience that you can then promote your product or services to. That’s when sales come easier and you actually end up with better, more valuable clients.

So the key to your long term success is to build an audience that Knows, Likes, and Trusts you. Once you’ve established that position, you have the equity in the relationship bank to now offer them a solution to their problem and they’re not just open to hearing about it, they are now predisposed to want to buy from you because you’ve built a relationship first.

That’s why we always launch with an Irresistible Lead Magnet to grow our permission-based audience and email list, so that we are giving value first in the relationship and earning the opportunity to follow up and communicate with them to become a client when they are ready.

How do you build your email list and permission-based audience? With an Irresistible Lead Magnet offer. This is also known in some online circles as a “Freebie” and it’s basically a digital file like a PDF, video, or some kind of template that helps your audience in the early stages of understanding their problem more clearly and ways to solve it.

In this module, you’ll craft your Irresistible Lead Magnet to build your permission-based audience, so that you are setting yourself up for quick wins and long term success, and creating a compounding asset for your business. Your Irresistible Lead Magnet will be the force behind attracting your customers every day.

Once you have your Irresistible Lead Magnet Offer, you need a place to send people so they can sign up for it. This is your Simple Sign Up Page aka Landing Page.

Most people overcomplicate their landing pages when the best performance comes from just not getting in your own way.

In this module, you’ll get the simple frameworks and copywriting formulas that we use to create some of the best performing landing pages in the industry.

The best part is that you don’t need to be a designer or seasoned wordsmith to do it. You just need to know the simple angles to touch on for your audience to want what you’re offering.

With these plug, polish, and play instructions, you’ll have your own powerful landing page in less than an hour!

If you want your audience to take action, you need to compel them to do it. In this module, you’ll learn the simple messaging frameworks we use so you can plug, polish, and publish your work from the previous modules into a message that gets the attention of your target audience and hooks them in to want what you have for them.

This is the bridge between what someone is doing right now and actually signing up for your offer.

You have a great message and a great offer, but if a tree falls in the woods does anyone hear it?

The promotion stage is when you’ll test out your messaging and offer with microcampaigns so you can validate if you’re on the right track before you spend a ton of money or resources on large scale campaigns.

In this module, you’ll learn the best approach for your specific situation on how to test promote your direction. Whether you already have a small email list, a solid social media network, or are absolutely starting from scratch, this module will get your car on the track and driving in the race.

At the end of this exercise, you’ll have your Irresistible Offer promoted to your best ideal customers and start seeing the results of your action!