Start Here: Your Marketing Foundation

6 Lessons Easy

About this course

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Before you can properly market your business, you need 3 key components:

  1. A clearly defined target audience
  2. Strong message positioning
  3. An irresistible offer

In this module, you'll go through exercises to nail all three of these to ensure that you are in the best position for success when you start working on your marketing.

As a Premier customer, you are getting access to these documents as they are created. That means they are unbranded and not designed yet for public launch. You are here because you are a trusted early customer and member of our community, so please be mindful of keeping these private for members only. 

Define Your Customer(s)

Growing your business all starts with having a clearly defined audience. 

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Message – Market Match

Now that you have your customer personas clearly defined, it's time to outline the proper messages they will resonate with at different stages of their customer journey. 

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Value Propositions

Create your key messaging and have a bag full of go-to headlines and intro snippets to quickly and clearly communicate to your audience.

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Customer Value Journey

This is where you define the steps of the journey that you are going to move your customers through so you can systematically build your brand and turn strangers into customers.

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Content Marketing Funnel Map

Your road map for using content to build your brand, grow your email list, generate leads, and drive sales.

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Email Marketing Strategy

This is the engine that will be running in the background so that while you are focusing on building your brand, your website is getting new leads signed up, and your email automation is nurturing them into becoming customers.

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