Marketing Fundamentals Master Class

8 Lessons Intermediate

About this course

Stack the deck in your favor so your marketing and sales campaigns will win.

Before you can properly market your business, you need 3 key components:

  1. A clearly defined target audience
  2. Strong message positioning
  3. An irresistible offer

In this module, you'll go through exercises to nail all three of these to ensure that you are in the best position for success when you start working on your marketing.

As a Premier customer, you are getting access to these documents as they are created. That means they are unbranded and not designed yet for public launch. You are here because you are a trusted early customer and member of our community, so please be mindful of keeping these private for members only. 


The Purpose Of This Master Class is to give you the fundamental understanding and assets needed to successfully market your business to get new customers.

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Your Marketing Engine

Here is the model you are going to use to build your business with a proper marketing system.

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Defining Your Audience(s)

You can't hit a target if you don't have one. This lesson will walk you through properly defining your audiences and how they map to your business and messaging so you can say the right thing in the right place at the right time.

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Message Market Match

These worksheets and exercises will give you the right way to present your messaging to your audience so that it resonates with them and positions you as the authority they want to follow. 

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Value Positioning

Learn how to communicate your value as quickly as possible in a way that will create intrigue and desire from your target audience.

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The Seamless Signup Strategy

Here you will outline the steps someone will take going from a stranger to a customer so that you can intentionally create the experience and have the proper elements in place to achieve success.

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Creating Irresistible Offers

Coming soon...This lesson will take you through packaging your offerings into something that your audience won't be able to say no to. 

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Next Steps

Now you are armed with the essentials for successful sales and marketing. 

Next up, you'll set up your website to align with your marketing engine so that you can start your marketing properly.

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